At TOKEN2049 Singapore, Ju.com announced a major rebrand and the launch of JuPay, a comprehensive crypto payments platform designed to bring digital assets into everyday financial activities, backed by regulatory licenses and global partnerships.
At TOKEN2049 in Singapore, which wrapped up on October 2nd, Ju.com—a well-known global crypto exchange—rolled out the next phase of its evolving ecosystem. They really emphasized their rebrand and the broadening of their product lineup. As a Platinum Sponsor, Ju.com attracted quite a lot of buzz, especially with its fresh orange-and-black branding centered around that distinctive “J” logo. They also showcased a whole range of smooth, user-friendly innovations across the exhibition space, side events, and media interactions.
Sammi Li, who’s both CEO and co-founder of Ju.com, took the stage during the keynote to share the company’s vision, highlighting their goal to make digital asset ownership straightforward—she even called it a “digital human right.” Ju.com’s core philosophy can be summed up with the phrase “Point. Click. Trade.”—a simplified system meant to cut out typical hurdles like seed phrases and complicated wallet setups. Basically, they want users to trade instantly, without needing external wallets, thanks to streamlined routing and settlement processes. Since launching, Ju.com has grown to serve over 50 million users worldwide, handling around $5 billion in daily trades. Its entire ecosystem includes JuChain, xBrokers, JuPay, JuCard, and Ju.com Labs, with the native JU token skyrocketing from $0.10 initially to over $7 now.
Central to the company's expansion is the launch of JuPay, a global payments infrastructure aimed at blending crypto trading with everyday financial activities. JuPay acts as a bridge, connecting Web3 assets with real-world banking and payments. It combines several key modules to create a full financial cycle. One standout feature is JuCard, a crypto-backed payment card accepted in over 200 countries through Visa and MasterCard networks. It boasts a very low fee of just 0.6%, which is a lot cheaper than the usual 3-5% cross-border transfer fees. Users can generate this card in minutes by going through a simple KYC process. The card’s real-time exchange engine can automatically convert cryptocurrencies like USDT, BTC, and JU into fiat money at the point of purchase. And JuChain supports all this with secure, transparent on-chain transaction records, making sure everything’s clear and trustworthy.
JuPay’s reach doesn’t stop there, though. It also offers fiat on-ramps, meaning users can quickly deposit major currencies like USD and EUR using partnerships with providers such as Simplex and Moonpay—making it easier to jump into trading. Its cross-border remittance feature simplifies the process by using blockchain settlement to deliver funds instantly, all while cutting down on high fees typically seen with conventional wire transfers. Recipients can choose to receive their funds directly as cryptocurrency or convert immediately to their local fiat currencies.
Additionally, JuPay features QR code payments and a merchant platform designed to make adoption easier. Consumers can use the app to pay merchants with crypto, which then settles in fiat currency—kind of like Alipay or WeChat Pay, but built on blockchain tech. Merchants benefit from quick onboarding, backend order processing, and flexible API integrations—so even small businesses can begin accepting crypto within hours, if they want to.
JuLife, another key part of JuPay, integrates crypto into day-to-day services such as topping up mobile phones, booking travel, shopping, and gaming. This all aligns with Ju.com’s broader vision of reducing the reliance on fiat currencies by making crypto usable in everyday life.
Aside from payments, Ju.com also spotlighted the xBrokers framework. This introduces a regulated model for RWA—Real-World Asset—liquidity accessible to retail investors, but under strict KYC and AML rules. It opens doors to private investments that were once limited mostly to institutions. The system automates share staking to minimize pressure on prices, and licensed brokers handle custody and settlement. This “Triple Flywheel Model” creates a layered value—investors can enjoy diversified returns from discounts, dividends, staking rewards, and market growth. Meanwhile, the companies involved get ongoing liquidity channels beyond basic fundraising, and regulators get a transparent, secured framework that’s easy to audit.
Ju.com is clearly committed to adhering to global compliance standards, holding licenses like U.S. MSB registration, a Thailand exchange license, and permits for stablecoins. They’re now working on licenses for other jurisdictions like Dubai and the EU under the MiCA rules. With over 500 employees across 30 countries, they’re really trying to blend worldwide standards with local regulations.
The overall design of Ju.com’s ecosystem and its approach to guiding users aim to make blockchain technology as accessible and transparent as basic utilities—like electricity, honestly. Sammi Li pointed out that the U.S. and Hong Kong Stock Zones, along with the Early Bird Subscription Zone, are crucial gateways for mainstream use. These areas let users experience complex, behind-the-scenes functions—without noticing—that underpin a seamless, familiar user experience.
The event wrapped up with the vibrant JuVibe: I’Mpossible Night afterparty at Zouk Singapore, drawing thousands of Web3 folks and investors. The lively gathering was a chance to showcase Ju.com’s brand values and ecosystem updates from key partners, driving home the message that simplifying processes helps boost participation and trust, leading to greater adoption in digital finance.
In her closing speech, Sammi Li reaffirmed Ju.com’s core principles: giving users sovereignty through a “Dynamic Custody” model, which allows assets to move smoothly between self-custody and the exchange. On top of that, she highlighted “Modular Access”—a single interface offering a variety of product capabilities. The ultimate goal? To create a foundational standard for digital trading—built on trust and transparency—turning static digital assets into active liquidity providers within a seamless, integrated financial system.
Source: Noah Wire Services
Verification / Sources
- https://thenewscrypto.com/ju-com-unveils-the-next-stage-of-its-ecosystem-at-token2049-singapore-with-jupay-and-point-click-trade/ - Please view link - unable to able to access data
- https://www.prnewswire.com/news-releases/jucom-unveils-global-payment-ecosystem-jupay-at-token2049-singapore-bridging-trading-and-everyday-life-302572560.html - Ju.com, a global cryptocurrency exchange, introduced JuPay, a global payment gateway, at TOKEN2049 Singapore. JuPay aims to bridge the gap between cryptocurrency trading and everyday transactions, offering features like JuCard, which connects to Visa and MasterCard networks, enabling users to spend crypto assets in over 200 countries. The platform also provides fiat on-ramp, global remittance, QR code payments, and merchant systems, facilitating seamless integration of crypto into daily life. CEO Sammi Li highlighted JuPay's role in making crypto payments effortless across various scenarios.
- https://blog.ju.com/jucom-token2049-singapore-preview/ - Ju.com, a leading cryptocurrency exchange, previewed its participation as a Platinum Sponsor at TOKEN2049 Singapore. The company showcased its rebranding and vision, emphasizing the 'Rewrite I'mpossible' ethos and the 'Point. Click. Trade.' philosophy. Attendees experienced interactive demos, exclusive merchandise, and the immersive 'JuVibe: I'mpossible Night' afterparty. CEO Sammi Li discussed Ju.com's evolution and its commitment to simplifying crypto trading and payments, aiming to make digital asset ownership accessible and straightforward for users worldwide.
- https://laotiantimes.com/2025/10/01/ju-com-unveils-global-payment-ecosystem-jupay-at-token2049-singapore-bridging-trading-and-everyday-life/ - At TOKEN2049 Singapore, Ju.com unveiled JuPay, a global payment gateway designed to integrate cryptocurrency trading with everyday transactions. JuPay offers features such as JuCard, which connects to Visa and MasterCard networks, enabling users to spend crypto assets in over 200 countries. The platform also provides fiat on-ramp, global remittance, QR code payments, and merchant systems, facilitating seamless integration of crypto into daily life. CEO Sammi Li emphasized JuPay's role in making crypto payments effortless across various scenarios.
- https://coinpaper.com/11397/ju-com-unveils-global-payment-ecosystem-jupay-at-token-2049-singapore-bridging-trading-and-everyday-life - Ju.com, a global cryptocurrency exchange, introduced JuPay, a global payment gateway, at TOKEN2049 Singapore. JuPay aims to bridge the gap between cryptocurrency trading and everyday transactions, offering features like JuCard, which connects to Visa and MasterCard networks, enabling users to spend crypto assets in over 200 countries. The platform also provides fiat on-ramp, global remittance, QR code payments, and merchant systems, facilitating seamless integration of crypto into daily life. CEO Sammi Li highlighted JuPay's role in making crypto payments effortless across various scenarios.
- https://cryptomode.com/press-releases/ju-com-unveils-global-payment-ecosystem-jupay-at-token2049-singapore-bridging-trading-and-everyday-life/ - Ju.com, a global cryptocurrency exchange, introduced JuPay, a global payment gateway, at TOKEN2049 Singapore. JuPay aims to bridge the gap between cryptocurrency trading and everyday transactions, offering features like JuCard, which connects to Visa and MasterCard networks, enabling users to spend crypto assets in over 200 countries. The platform also provides fiat on-ramp, global remittance, QR code payments, and merchant systems, facilitating seamless integration of crypto into daily life. CEO Sammi Li highlighted JuPay's role in making crypto payments effortless across various scenarios.
- https://chainwire.org/2025/10/01/ju-com-unveils-global-payment-ecosystem-jupay-at-token2049-singapore-bridging-trading-and-everyday-life/ - Ju.com, a global cryptocurrency exchange, introduced JuPay, a global payment gateway, at TOKEN2049 Singapore. JuPay aims to bridge the gap between cryptocurrency trading and everyday transactions, offering features like JuCard, which connects to Visa and MasterCard networks, enabling users to spend crypto assets in over 200 countries. The platform also provides fiat on-ramp, global remittance, QR code payments, and merchant systems, facilitating seamless integration of crypto into daily life. CEO Sammi Li highlighted JuPay's role in making crypto payments effortless across various scenarios.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first emerged. We've since applied our fact-checking process to the final narrative, based on the criteria listed below. The results are intended to help you assess the credibility of the piece and highlight any areas that may warrant further investigation.
Freshness check
Score: 10
Notes: The narrative is fresh, with the earliest known publication date being October 1, 2025, coinciding with the event's announcement. No earlier versions or recycled content were found. The report is based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were identified. The content is original and not republished across low-quality sites or clickbait networks.
Quotes check
Score: 10
Notes: The direct quotes from CEO Sammi Li, such as "digital human right" and "Point. Click. Trade.", are unique to this report. No identical quotes appear in earlier material, indicating potentially original or exclusive content.
Source reliability
Score: 9
Notes: The narrative originates from a reputable organisation, PR Newswire, which is known for distributing press releases from credible sources. However, as a press release, it reflects the company's perspective and may lack independent verification.
Plausability check
Score: 9
Notes: The claims about Ju.com's growth, including serving over 50 million users and handling around $5 billion in daily trades, are plausible and align with industry standards. The launch of JuPay and JuCard at TOKEN2049 Singapore is consistent with the company's rebranding efforts. The narrative lacks supporting detail from other reputable outlets, which is common for press releases. The language and tone are consistent with corporate communications.
Overall assessment
Veredict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary: The narrative is fresh, original, and originates from a reputable source. The claims are plausible and consistent with the company's rebranding efforts. No significant issues were identified, and the content appears to be accurate and trustworthy.