Japan’s tourism industry is set for a digital transformation through a new blockchain-based payment platform leveraging XRP Ledger, aiming to enhance travel experiences and boost regional economies by 2026.
Japan’s tourism industry is gearing up for a pretty significant digital overhaul thanks to a new partnership between SBI Ripple Asia and the well-known travel company Tobu Top Tours. Announced toward the end of September, and aiming to go live sometime in the first half of 2026, this collaboration is all about developing a blockchain-powered payment platform using the XRP Ledger. The goal? To make payments across sectors like tourism, hospitality, retail, and entertainment smoother and more interconnected through tokenized transactions.
The platform will generate its own tokens, tailored to partner companies or specific regions, enabling travelers and locals alike to pay cashlessly for accommodations, meals, shopping, and various other experiences. And here’s an interesting twist—these tokens are designed to circulate within localized economies, effectively encouraging spending that benefits certain communities while supporting regional sustainability. Plus, the system will incorporate non-fungible tokens (NFTs)—so with each transaction, users might get digital souvenirs, discount vouchers, or rewards, adding extra value. Tobu Top Tours is responsible for bringing additional partners onboard and launching NFT-based marketing efforts, while SBI Ripple Asia will take care of the blockchain’s token issuance infrastructure.
Honestly, this approach isn’t just limited to tourism. It could be really useful for things like disaster relief, where tokens are allocated solely for use within affected regions, or for fan engagement—think programmable NFTs linked to branded tokens for sports or cultural events. Thanks to the XRP Ledger’s quick, safe, and low-cost transaction capabilities, the platform aims to boost transparency and trust, which could really strengthen the connections between tourists, local businesses, and regional communities too.
SBI Ripple Asia itself is a joint venture that started back in 2016, created by SBI Holdings—one of Japan’s big financial services groups—and Ripple, the American blockchain firm. This project fits into a broader push to promote blockchain tech across Asia, including enterprise applications like supply chain finance, which has been rolled out in partnership with HashKey DX.
Now, the rollout of this blockchain-based payment system comes when Japan’s tourism scene is actually seeing a bit of a revival — partly driven by a weaker yen and the return of international visitors. Adopting tokenized payments could really streamline the whole process, making transactions easier and perhaps encouraging travelers to stay longer or return more often, building long-term loyalty to these destinations.
Meanwhile, other Asian financial hubs aren’t just sitting still—they’re also making moves into digital payments and stablecoins. For example, Singapore has already pushed ahead with OKX Pay, which facilitates quick scan-to-pay transactions integrated with GrabPay. Interestingly enough, though, they’re not using locally issued stablecoins in that setup. On the flip side, India is actively cracking down on unregistered offshore crypto platforms in an effort to enforce anti-money laundering rules—so, different regulatory landscapes are clearly shaping how crypto and payments evolve across Asia.
And it’s worth noting that there have been some false claims floating around about stablecoin launches. A recent example is South Korea’s Upbit exchange, which had to clarify that it wasn’t involved in issuing any stablecoins—highlighting just how sensitive this space has become as stablecoins gain more prominence regionally.
All in all, this partnership between SBI Ripple Asia and Tobu Top Tours represents a pretty groundbreaking step for Japan’s tourism and financial sectors. It shows how blockchain can be leveraged not just to jazz up online payments, but also to integrate local economies, improve customer experiences, and create innovative uses that go way beyond conventional methods. It’s an exciting time, don’t you think?
References:
- - [1] Cointelegraph
- - [2] CoinTrust
- - [3] KuCoin News
- - [4] MEXC News
- - [5] Ripple Official
- - [6] IT Boltwise
- - [7] Today on Chain
Source: Noah Wire Services
Verification / Sources
- https://cointelegraph.com/magazine/japan-tours-xrp-ledger-usdc-usdt-payments-grab-asia-express/ - Please view link - unable to able to access data
- https://www.cointrust.com/market-news/sbi-ripple-asia-and-tobu-top-tours-plan-blockchain-tourism - SBI Ripple Asia and Tobu Top Tours have entered into a partnership to co-develop a blockchain-based payment platform that combines proprietary tokens with non-fungible tokens (NFTs). The initiative, scheduled for rollout in the first half of 2026, is being designed to enhance transactions across tourism, regional economies, and entertainment sectors, while also fostering localized financial ecosystems. The payment system will be built on XRP Ledger technology, known for delivering fast, secure, and low-cost solutions. Proprietary tokens issued on this platform will function within closed ecosystems, enabling tourists and local users to make payments for lodging, dining, and shopping. The integration of NFT features adds a layer of value, turning each transaction into an opportunity for additional engagement. Under the collaboration, Tobu Top Tours will take responsibility for onboarding partners and running marketing campaigns linked to NFTs. Meanwhile, SBI Ripple Asia will focus on token issuance and the development of the blockchain infrastructure needed for payments. Together, the companies plan to launch region-specific tokens to encourage cashless tourism and support local economic circulation. The joint venture aims to anchor users within localized ecosystems, ensuring that spending remains confined to particular regions or communities. This approach helps maintain financial flow within targeted areas, strengthens ties between tourists and destinations, and promotes sustainable local development. The platform has been designed to change how payments are conducted in Japan’s tourism industry. Travelers will be able to use tokens designated for specific districts or destinations, simplifying transactions while reinforcing financial loops within host regions. Each purchase will be accompanied by NFTs that serve as digital souvenirs or vouchers redeemable for future travel services. By offering digital items tied to experiences, the system is expected to encourage repeat visits and establish longer-term connections between travelers and locations. For local merchants, the transparent and verifiable nature of XRP Ledger transactions is expected to reduce friction, improve trust, and strengthen engagement with both domestic and international visitors.
- https://www.kucoin.com/news/flash/sbi-ripple-asia-and-tobu-top-tours-partner-to-launch-tokenized-payment-platform - SBI Ripple Asia and Tobu Top Tours have signed a memorandum of understanding to develop a tokenized payment platform. The platform will issue proprietary tokens on the XRP Ledger, tailored for partner companies and organizations, with a service launch targeted for the first half of 2026. Tobu Top Tours will leverage its industry presence to onboard partners and build a network of affiliated stores, while the tokens will be used to support travel, retail, and fan economies. The platform will also explore use cases such as disaster relief, where tokens can be spent only in affected areas, and fan engagement through programmable NFTs linked to branded tokens.
- https://www.mexc.com/en-TH/news/xrp-ledger-heads-into-tourism-as-ripple-asia-partners-with-tobu-top-tours/114808 - SBI Ripple Asia has partnered with Tobu Top Tours to create a blockchain-based payment system. Their plan links custom tokens with NFTs to expand digital transactions across multiple industries. The initiative is expected to serve tourism, regional economies, and fan communities. Both firms aim to introduce the platform to the public by 2026. According to a release published on September 30, SBI Ripple Asia signed a memorandum of understanding with Tobu Top Tours. The companies agreed to build a payment platform where proprietary tokens will be issued through the XRP Ledger. These tokens will be tailored for each partner company or organization. Tobu Top Tours is set to handle partner acquisition, user networks, and NFT-driven marketing campaigns. On the other side, SBI Ripple Asia will issue tokens and provide blockchain-based payment infrastructure. This structure is designed to let users pay for services like accommodation, dining, shopping, and entertainment. The companies stated that the system will connect tokens to NFTs distributed as digital souvenirs or vouchers. Tourists could use tokens within set areas, while NFTs serve as lasting digital mementos or rewards. This approach is expected to stimulate spending and help local businesses maintain steady customer engagement. Use cases outlined in the release include tokens for regional tourism zones, local donation models, and fan community payments. By keeping tokens tied to specific regions or communities, spending remains targeted, boosting local circulation.
- https://ripple.com/ripple-press/ripple-joins-forces-with-hashkey-dx-to-introduce-xrp-ledger-powered/ - Ripple, the leading provider of enterprise blockchain and crypto solutions, has entered into a strategic partnership with HashKey DX, the Tokyo-based specialized consulting company of the HashKey Group, to introduce XRP Ledger (XRPL)-powered enterprise solutions to the Japanese market. HashKey Group has achieved significant success with its blockchain-powered supply chain finance solutions, which have seen widespread adoption in mainland China. The solution was launched in July 2019, and currently has more than 4,000 companies registered, including 23 banks and 4,300 suppliers. The total trade amount recorded exceeds 7 billion USD, with financing transactions nearing 3 billion USD within the solution. Leveraging this success, HashKey DX will introduce these supply chain finance solutions to Japan through collaboration with Ripple and SBI Ripple Asia, a joint venture between SBI Holdings and Ripple. These solutions will be built on the XRPL, a decentralized layer 1 blockchain renowned for its decade-long reliability and stability in tokenizing and exchanging crypto-native and real-world assets. As part of this partnership, SBI Group companies will become the first Japanese corporations to utilize this supply chain finance solution. Looking ahead, the three companies will explore further collaboration on various enterprise blockchain use cases that will leverage the robust capabilities of the XRPL.
- https://www.it-boltwise.de/japanische-tourismusbranche-setzt-auf-xrp-ledger-fuer-token-zahlungsplattform.html - Die japanische Tourismusbranche erlebt einen technologischen Wandel, da SBI Ripple Asia und Tobu Top Tours eine innovative Token-Zahlungsplattform entwickeln. Diese Plattform soll NFTs und benutzerdefinierte Token integrieren, um neue Anwendungen im Tourismus, bei regionalen Unterstützungsmaßnahmen und in Fan-Communities zu schaffen. Der Start des Systems ist für die erste Hälfte des Jahres 2026 geplant. In Japan bahnt sich eine bedeutende Entwicklung in der Tourismusbranche an, da SBI Ripple Asia und Tobu Top Tours eine Partnerschaft eingegangen sind, um eine tokenbasierte Zahlungsplattform zu entwickeln. Diese Initiative zielt darauf ab, die Nutzung von NFTs und benutzerdefinierten Token zu fördern, um neue Anwendungen im Tourismus, bei regionalen Unterstützungsmaßnahmen und in Fan-Communities zu schaffen. Die Plattform wird auf dem XRP Ledger basieren und soll in der ersten Hälfte des Jahres 2026 in Betrieb gehen. Die Zusammenarbeit zwischen SBI Ripple Asia und Tobu Top Tours markiert einen wichtigen Schritt in Richtung digitaler Transformation im japanischen Tourismus. Tobu Top Tours, eine Tochtergesellschaft der Tobu Railway, wird sich auf die Gewinnung von Partnerorganisationen, den Ausbau von Nutzer- und Händlernetzwerken sowie die Entwicklung von NFT-basierten Marketingstrategien konzentrieren. SBI Ripple Asia wird die Ausgabe zuverlässiger Token auf seiner Blockchain-Infrastruktur übernehmen.
- https://www.todayonchain.com/news/article/01K6DAK107EJK0ZPGCY0R4MQ8F/ - Japanese financial services firm SBI Ripple Asia has partnered with Tobu Top Tours, a travel subsidiary of Tobu Railway, to develop a token-driven payment platform utilizing the XRP Ledger. The collaboration, announced on September 30, aims to launch the system in the first half of 2026. Tobu Top Tours will focus on acquiring partners and designing NFT marketing strategies, while SBI Ripple Asia will manage the token issuance on its blockchain infrastructure. The platform intends to integrate NFTs as digital souvenirs or discount vouchers to boost consumer engagement. Key use cases include enabling cashless payments for regional tourism, distributing disaster relief funds as region-specific tokens for local revitalization, and strengthening fan engagement through community tokens for sports and cultural events.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first emerged. We've since applied our fact-checking process to the final narrative, based on the criteria listed below. The results are intended to help you assess the credibility of the piece and highlight any areas that may warrant further investigation.
Freshness check
Score: 9
Notes: The narrative is fresh, with the earliest known publication date being September 30, 2025. The report is based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were found. The content has been republished across various reputable outlets, including Cointelegraph, BeInCrypto, and KuCoin News. No evidence of republishing across low-quality sites or clickbait networks was found. The article includes updated data and new material, justifying a higher freshness score.
Quotes check
Score: 10
Notes: No direct quotes were identified in the narrative. The content appears to be original or exclusive, as no identical quotes were found in earlier material.
Source reliability
Score: 8
Notes: The narrative originates from reputable organisations, including Cointelegraph, BeInCrypto, and KuCoin News. These sources are known for their coverage of cryptocurrency and blockchain developments. The report is based on a press release from Ripple, a leading provider of enterprise blockchain solutions, which adds credibility. No unverifiable entities or fabricated information were identified.
Plausability check
Score: 9
Notes: The claims made in the narrative are plausible and align with recent developments in blockchain adoption within Japan's tourism industry. The integration of NFTs as digital souvenirs and discount vouchers is a novel approach to enhancing consumer engagement. The narrative lacks supporting detail from other reputable outlets, but this is mitigated by the direct involvement of established companies like SBI Ripple Asia and Tobu Top Tours. The language and tone are consistent with the region and topic, and the structure is focused on the main claim without excessive or off-topic detail.
Overall assessment
Veredict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary: The narrative is fresh, original, and originates from reputable sources. The claims are plausible and supported by the involvement of established companies in the blockchain and tourism sectors. No significant credibility risks were identified, and the content aligns with recent developments in the industry.